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AdSense Revenue Calculator
Free AdSense Revenue Calculator: Estimate potential website ad revenue from Google AdSense based on page views, CTR, and CPC.
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Result
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More Information
Understanding the Website & AdSense Revenue Calculator
This calculator helps website owners, bloggers, and publishers estimate their potential advertising revenue, particularly from platforms that use a Cost Per Click (CPC) model like Google AdSense.
Key Advertising Metrics
Your potential revenue is determined by three key factors:
- Pageviews: The total number of times pages on your website are viewed.
- Click-Through Rate (CTR): The percentage of visitors who click on an ad. A typical CTR for display ads is between 0.5% and 3%, but this can vary.
- Cost Per Click (CPC): The amount you earn each time a user clicks on an ad. This is the most variable metric.
Why Does CPC Vary So Much?
The CPC is determined by a real-time auction where advertisers bid to place their ads on your site. The value of these bids depends heavily on:
- Your Niche: High-value niches where products or services are expensive (e.g., finance, legal, software, insurance) can have CPCs of $10, $20, or even more. Entertainment or general news sites may have CPCs of just a few cents.
- Audience Demographics: Advertisers will pay more to reach audiences in countries with high purchasing power.
Use this tool to run different scenarios and understand how improving your traffic or CTR could impact your bottom line.